First Virtual Group plc holds a 5% equity stake in Exactmedia Limited. Exactmedia runs a sophisticated, incentive-driven, programme to collect web user demographics. User demographics are thought vital to next generation web advertising, ultimately targeting individuals with highly tailorable packages. First Virtual Group's equity position has delivered technical and commercial expertise for Exactmedia, which expects to continue its rapid expansion in to 2026. If you are considering an internet-enabled project and are seeking either development expertise or funding please contact First Virtual Group.